Having a private label is an excellent start, but having effective marketing will determine your success. The first step in online marketing is to make sure that when any thing (bots) or anyone (referral partners or business owners) check you out, your business in "credible". For the "Bots" to promote your business they need to find you everywhere, find that all your listings are up-to-date and find a good reputation. Our new "Promotable" plans is designed to check all those boxes so that your business is found everywhere that the Bots or anyone else checks and what they find is that your business has online credibility. Before you do any other marketing, your business needs to first be "Promotable".

Once your business has become promotable, the second phase of your marketing needs to be highly targeted. If you are going after niche vertical market referral partners, such as accounting, insurance or SEO firms, this plan helps you source them and hyper-personalize your mesaage to their specific needs. If you are going after specific vertical markets for small businesses, such as hair salons, landscapers or auto repair then the same is true. The Exposure plan markets your private label to 500 highly targeted business owners per month. In a year you would be farming 6,000 highly targeted prospects.

The relationship between OwnersPath and Lucent Consulting was envisioned to be the joining of our software platform with their marketing services. That relationship has ended by mutual agreement. Lucent Consulting will be fulfilling all existing Pro and Executive plan contracted marketing services. OwnersPath will continue to go forward with all software services and support. OwnersPath has independently developed our New Become Promotable and Dominate Exposure Plans which are our replacements for the prior offered Pro and Executive plans. Previous Pro and Executive plan private label clients can now get their account management support directly from OwnersPath.

In the interest of accessing many more business funding programs at lower costs to your clients and higher payouts to you, OwnersPath has established a relationship with a new funding clearinghouse. This relationship allows for a far better technology connection where applications can be responded to faster, serviced better and client's status data can be retrieved nightly. A much smaller fee is charged to your clients while the direct lenders pay much higher back end commissions due to volume. Your payouts are 40% of both your client's and direct lender's payments. In addition to expanded business finance programs, the new funding clearinghouse facilitates all types of business related real estate lending including house flipping, investment property and commercial real estate.

This new dashboard includes easier access to account management items, heads-up display for completed scans, pre-quals, applications and document collection status. The three center panels are more compact for better access with the other six panels showing the following displays:

• Completed Scan Stats
• Document Collection Stats
• Funding Approval Stats
• Referral Partner activity
• Training LMS Progress
• Marketing Program Usage

Gone are the days of endlessly clicking through the left hand nav to find what needs your attention today. The new PL dashboard will have almost everything on it hyperlinked to the tool for that function. A completed scan can be instantly opened to its Member Status Report in one click. Same with a submitted application. Same with a document collection file. Each of the smaller panels will have counts for its specific items with those panels also linked to the management tool for that specific item. For example, the Training LMS will track your progress in both completing the modules and watching the instructional videos. It will provide you with a direct link to return to the LMS where you previously left off.

Our prior system excluded the use of our new document collection system to those private labels who are "Opt-Out" of our funding program processing. With these new updates we have opened up all the features of our "Funding" section for use by all private labels. The features of the "Funding" section have been upgraded. Opt-Out private label will want to create an API landing area for the application JSON and the other pre-approval docs and the client's downloaded completed document collection files.

Our prior system opened one document collection portal per funding program applied for. This meant that a client could have 10 or more document collection portals open at the same time. It was built that way to support sending those applications to multiple direct lenders in multiple different funding program verticals. We found that sending applications and collected documents to direct lenders was a black hole. Data went in but it was difficult to get anything back out on any consistent basis. Therefore we opened our now operational funding clearinghouse where applications and document collection files come into a single location and are underwritten for pre-approvals before being placed with direct lenders. The updated system to support this now opens a single document collection portal per Member (applicant) and consolidates all specific funding program document requirements into one collection portal. As part of this upgrade all "Open" (uncompleted) document collection portals that are older than 90 days are auto-moved to "Closed".

While this might not look that impressive, the function of it is to provide both an e-signed funding program application PDF for your files and a JSON file version with all your client's application data ready to be imported into the system you want. If you are an "Opt-In" private label then that data goes directly into our underwriting system so that pre-approvals can be issued in minutes. Our prior system opened one funding request application for each funding program that your clients applied for and did not produce a JSON file. Now we consolidate all applied for funding programs into one application and produce a JSON that covers the questions for all specific funding programs. The produced PDF and JSON version files of those applications are now auto-inserted into your Client's document collection portal.

What this upgrade does is to first auto-create your client's submitted application PDF file, JSON data file, personal Experian credit report, and their funding range estimate report. It then auto-inserts those into your Client's "Open" document collection file so that four of the required documents are already populated in their document collection portal. This serves the purpose of both jump-starting their document collection process, but also provides enough information for an underwritten pre-approval to be issued before the support document collection is completed. This also allows for pre-approval amount, rate and term offers to be issued where if the clients reject those offers their other support document collection files can be closed.

The pre-qualification success scan has been turned into more of a lead generation funnel. The initial question panels have been made easier to complete, the completion of the scan now logs the Users directly into the success system eliminating two prior steps. Once inside the system, the members are presented with their pre-qualified funding programs without the need to go searching for them. The Members can then, if they choose, move directly to the funding application process or close out the funnel and move directly into the becoming bankable success system modules.

To make it easier to access the personal credit reports of your clients submitting funding applications, we are adding an auto-soft-pull report where your clients simply check the "I Agree" box and we auto-pull their Experian personal credit report. We will be creating a "Soft Pull Credit" account to cover the soft pull costs. Having an auto-pull credit report will eliminate chasing your clients for their credit reports. It will allow our Funding Range Estimator tool to be auto-run at the instant of your clients application submissions. Combined with the application JSON file, this allows for a pre-approval of an offer of amount, rate and term to be issued that is contingent upon document collection completion.

On the left side navigation of the new PL dashboard will be a new AI support tool. This interactive support system has been given an extensive education on all facets of our industry niche, of the PL admin area tools and of the Member success system. The AI support tool can answer most questions that PLs have along with connecting to live chat where the AI is not providing what the PL is looking for.

This 50 module LMS (Learning Management System) private label training tool is the most comprehensive in the business finance, business credit and in the becoming bankable niche. It is designed to assist you and your staff in becoming "The Experts" in this space and to be able to speak with knowledge and credibility about all facets of business financing and credit. The fifty modules are broken up into four tracks:

1. Track 1 - Onboarding & Tools To Master
2. Track 2 - Optimizing Your Income Potential
3. Track 3 - The Becoming Bankable Process
4. Track 4 - Getting Help To Support Success

What makes OwnersPath different is that we are a software development and data research firm. For you that means there are always a lot more system upgrades and a host of new development projects that are coming soon.
Here's a sample of just a few of those:

• New Promotable Private Label Marketing - Create online credibility with online promoting "bots" - Now Live
• New Dominate Marketing Exposure Plan - Highly targeted referral partners or small businesses - Now Live
• 20 License Credit Purchase Option - Lowers the cost per license credit saving you thousands - Now Live.
• New Dashboard Referrals Counts - Provides a snapshot of how effective referral partners are - Now Live
• Marketing Program Tracking - Admin dashboard tracking of your engaged marketing programs - Now Live
• Our FICO SBSS Score Simulator - An estimate if clients are obtaining the required 160+ score - February
• New Notification Bell - An alert in your admin area and client's system for items needing attention - February
• Regional Bank Matching Tool - Research on 1,000+ regional & local banks for your clients - February
• AI Avatar Virtual Coaches - Replacing static virtual coaching videos with AI interactive coaches - March